Hollywood Needs Freshness
Here is the list of the big summer Blocbusters this year:
Batman Begings, Star Wars Episode III, Madagascar, Mr & Mrs Smith, War of the Worlds, Fantastic Four, The Longest Yard, Charlie Wonka, Cinderella Man.
According to Ronald Grover, who writes a weekly column on BusinessWeek Online Hollywood Needs to Yell Cut! He says that he is tired of lame sequels and remakes and Hollywoood needs to invigorate box-office receipts with originality and maturity.
Point in Fact: Hollywood is facing a serious slump. Week after week, new figures come out about how tickets sales have decreased, lowest level of tix sold since 2000, blah, blah, blah..
Even after all the summer blockbusters have been shown they probably wont be able to redeem the box office this year" I wonder? how much of the total box office sales amount for summer ticket sales? How about the fall? what if a movie comes out then that can make $300mill, I mean why do moviegoers like to attend movies during the summer?Because of free air conditioner? I dont think so,, because it's too bright out and they need to escape to somewhere dark? maybe not Because there is nothing else to do during the summer? probably not. People have more free time? maybe
Maybe Hollywood should stop obsessing on making all their money during the summer months and focus on the fall season instead. Let me look into what fall movies are in for store and I'll get back to you, on which have potential or not.
But Mr. Grover also has some suggestions to solve the slump:
1) Release DVDs much earlier
WHich brings to mind, is the slump caused by peoples refusal to get out of their homes and invest maybe 1hour 1/2 in driving, buying popcorn, finding parking, etc to get to a movie house. Why should they when they have a big screen tv, with surround sound and the comfort of their own home?
There must be other reasons as well, how about sitting next to someone who talks during the movie, or a woman who for some reason takes her shirt off, or seating next to someone who left theyre baby there, and only comes back after the end of the movie? THose are some reasons that would drive anyone away.
How about the actual movie going experience itself, seats and a big screen...Boring!!it's been like that since The Lumier Brothers started showing movies in Paris,,,, I know, I know there have been experiments of trying different things and they have failed..but hey let's try something new for once....how about, revolving chairs? or having tomatoes under your chair if the movie is really bad so you can throw it at the screen?
2)Cut way back on the sequels, tv Remakes and copycats.
Yes thats true, although people like to see what they know. I Think. THe possibilities on the screen are endless and they can't come up with original ideas????It baffles the mind....
3) Look at your audience
Ticket buyers are aging, Duh!! Everyone is aging. It's true i'm aging too, everyday i'm a day older. But he gave some fancy numbers: they make up 43% of the theater going populations according to some fancy study by the fancy MPAA
Well well, i'm going to start talking to people 55 and older and asking them on their movie watching habits and preferences...they must have seen thousandths of movies..all the classics, my favorites you know..and i'm just going to ask them what they want to see.